Creative problem solving through design thinking
Innovate with a user-centric approach to solving complex problems.
Design Thinking
Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
Are you facing a complex challenge? Are you unsure what problems you need to solve? Do you need to pivot, but don’t know where to turn?
For Outside Source, design thinking is a way to solve problems through technology and creativity. It is a method to generate big ideas, quickly iterate, move forward and gain momentum.
This approach brings together what is desirable for your customers with what is technologically feasible and economically viable.
Research & Design
Strategy & Planning
Mapping & Diagramming
Design Thinking Process
There’s no one-size-fits-all approach to bringing new ideas to life.
Design thinking is not a rigid process, but successful efforts may include variations of four overlapping and flowing steps: Empathize, Define, Ideate and Implement. Ideas may cycle through several iterations before completing the process.
Empathize
Research, empathize and understand your users.
Define
Refine research findings, define users’ problems, form a theory.
Ideate
Explore a wide net of big ideas and possible solutions.
Implement
Narrow ideas, prototype and test ideas with team and users.
Want to chat?
Reach out and we will discover creative solutions together.