Context-first UX design

Outside Source Design Director, Michael Kritsch, was published in UX Collective with his article “iPhone’s focus features and Hick’s law: a context-first design approach.”

UX Collective is a design publication with over 430,000 followers on Medium. It was built to elevate design voices all over the world, providing curated stories on user experience, visual, and product design.

Kritsch dives into how designers can use the fundamentals of Hick’s Law to create true user-focused experiences that not only delight but make life simpler. The new Focus update on the iPhone is a prime example of how a “less, but better” design approach can reduce decision-making time and improve user satisfaction.

Check out this insightful article here: iPhone’s focus features and Hick’s law: a context-first design approach