Product Design
Successful application development starts with strategic planning.
What is Product Design?
Product Design from Outside Source is the process of creating the right strategy for your software development.
Here, goals are determined and technology is assessed.
Personas and pain points help us understand user needs, experiences, behaviors and outcomes.
Customer journey maps inform decisions and user story maps document requirements.
Project risks are determined and success metrics are documented.
Key value adds:
Critical thinking about meeting your user’s needs
A tangible product roadmap to guide software development
A professional team’s expertise, insight, and consulting
Our solution process is a crucial first step in development, answering the question “What don’t I know?” It will leave you with a clear path forward, avoiding re-work and surprises.
Process
1
Design Workshop
Define solution goals
Identify customer pain points
Ideate the solution
Storyboard concept
Purpose: Leverage expertise in the organization to ideate and determine direction based on customer needs and competitive landscape.
2
Design Definition
Create journey maps by persona
Document user stories
Competitive analysis
Purpose: Define the solution features to be considered for the project scope. Create user flow and information architecture to gain stakeholder alignment.
3
Technical Assessment
Define system requirements
Define Product Design
Purpose: Research technical solution and define an approach to enable project definition and estimation.
4
Project Definition
Estimate schedule and cost
Define scope
Draft implementation scope-of-work
Purpose: With the first three phases of Product Design completed, there can be a high level of confidence in the project estimation and path forward.
Deliverables
Product Design deliverables may include:
Personas
Competitive analysis
Customer journey map
User story map
Technical assessment
Critical recommendations and approach
Refined budget and timeline
Ready to move?
Product Design will save you time and money and position you on a pathway to success.