Build a strong foundation

Construction Management | Positioning, Messaging, Brand Visuals, Sales Communication


In the same way that site work is needed to build a building correctly, it's critical to lay the groundwork for brand communications.

 

The foundational work necessary to break through with messaging includes audience profiles, key message points and simplified statements of value. Speak with clarity, and your message will be heard - and understood.

The Meyer Najem brand wasn’t reflecting the care they show during the customer experience. Meyer Najem lacked a cohesive message and visual standards to create trust for their clients. Each piece of sales material, proposal, customer-facing documents and sales pitch all communicated different messages. Together, we set out to clarify their message to tell a consistent story that reflected their care for community.

We defined the target profiles, mapped pain points and solutions, developed a market position and crafted a clear, unique message: strength in community. Then we brought a fresh look to every aspect of the visual brand, from colors and style to typography, icons and photography. Finally, we placed everything into a Brand Asset Website so the Meyer Najem team is aligned on communications as additional materials are created.