Outside Source

Rooted in freshness

Caito Foods lacked a cohesive brand image. We helped them rethink online touchpoints, sales communications and employee communications. Armed with a new logo, a striking website and a marketing plan, they were ready to take on the produce industry with a fresh experience.

 
 
 
 

Overview

Our engagement with Caito Foods involved an overhaul of their brand - including online touchpoints, sales communications and employee communications. Armed with a new logo and visual direction, a striking website and a marketing plan, they were ready to take on the produce industry with a fresh experience.


 
 
 
 
 
 

Website

Caito Foods’ new website is vibrant and interactive. It’s helpful. And it communicates a promise that’s rooted in freshness.

 
 
 
 
 
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Fresh Kitchen

Retailers and consumers want healthy. They want fresh. They want safe. That’s the focus of Caito Foods’ new Fresh Kitchen line of easy-prep meals.

 
 
 

Brand Video

For 50 years, the Caito Foods team has been working around the clock to deliver the best produce. We think that’s worth celebrating.