RND Group came to us with a communication problem. The sales team wasn't proud of their website, and they had trouble reaching out to high-profile clients due to a lack of marketing materials.
Going beyond referrals
With over 20 years of experience FDA-regulated software development, their team had the background to deliver robust solutions. The majority of new projects came from referrals or past clients.
The RND executive team wanted to update their brand and focus their message, so they could connect to new audiences.
RND partnered with Outside Source to get fresh perspective. We helped sift through the clutter and craft key messages to attract their target audience.
Sales support Video
We created a custom video to send to prospects to warm up the relationship and show off the personality of the team.
Branding and Copywriting
Updated brand guidelines and a new copywriting style helped ease up the tone for marketing conversations. New leads could be nurtured with sales material that led into deeper discussions with the RND team.
RND Group's new website functions as an extension of their sales team. It guides potential clients through the sales process in a clear and helpful way.
The RND Sales team is now equipped with a targeted sales strategy and a website they can be proud of.
Outreach campaigns and trade show appearances are supported with well-designed, technical sales materials that help the team nurture relationships at every step.