Voice integration might make or break your product
Voice-enabled tech opens up new opportunities to engage with your customers, and it’s becoming a crucial part of any digital product’s success.
These days, most consumers expect to be able to set reminders, ask for directions, and fill a room with music—without ever lifting a finger. Voice integration is no longer a hot, new trend. It’s a long-term differentiator for products in almost every industry.
“Not only are more people talking about the Internet of Things (IoT), increasingly, they are talking to IoT,” a recent TechTarget post states. Gartner predicts that by 2019, 20 percent of users’ interaction with their smartphones will take place via personal assistants.
Voice integration is no longer something product owners can ignore.
Voice offers new and better opportunities for people to interact with your product
IoT is moving away from screens, adapting to a generation of consumers who want to control everything from their thermostat to their dinner reservation hands-free. For marketers, this opens up a whole new realm of possibilities.
For example: major pizza chains like Domino’s and Pizza Hut have developed third-party apps that integrate with Amazon Alexa, simplifying the order experience for their customers. Auto manufacturers like Hyundai are linking up with Google assistant to allow drivers to adjust their AC, lock their doors, or input an address into their GPS without taking their hands off the wheel. Across the board, smart products are adapting to the growing, voice-first culture in the US.
Adding voice integration to existing products is a growing trend
Some manufacturers are choosing to piggyback on an existing voice-enabled interface like Alexa, Google Assistant or Houndify. Others are developing their own, independent product solutions.
Both Amazon and Google now allow third-party developers to connect existing apps and devices with the “brains” of their smart speakers, offering full integration for any product looking for a voice. Hundreds have made the jump to voice integration in the last year, which means the road to voice is becoming a well-beaten path.
Whether you’re interested in creating a voice-first mobile app, partnering with an existing product like the Amazon Echo, or building your own voice-enabled interface, you’ll need a dedicated team of developers.
Staying ahead of the curve means embracing voice
With the release of the iPhone in 2007 came the scramble for mobile- and touchscreen-optimized websites. Voice integration is a similar phenomenon. It’s the next big step in the evolution of consumer electronics.
Conversation-based, user interfaces make it easier for people to access and interact with your product—and there has never been higher demand for voice-enabled apps and gadgets.