Health Literacy Matters is a grass-roots initiative of advocates from many of the major consumer / patient “touch points” within Lilly who are coming together to raise corporate awareness on how better health communications helps us improve patient adherence and therefore, achieve better health outcomes. Lilly also wanted to align their efforts with the National Action Plan to Improve Health Literacy and their principles of “(1) everyone has the right to health information that helps them make informed decisions and (2) health services should be delivered in ways that are understandable and beneficial to health, longevity, and quality of life.”
With this objective in mind, Lilly contacted Outside Source Design (OSD) as they began considering how to visually represent their campaign. Design recommendations such as “simple and clean” were given, as well as a wealth of information about the program and goals. Of note, the “conversation” that needs to place at all levels, from employees to doctor's to consumers, surfaced as a key factor of health literacy education.
OSD's solution was a logo that tells a story with simplicity and clarity. Health literacy is depicted through the use of a book, a common symbol of education and knowledge. ‘Conversation bubbles' are integrated seamlessly into the book graphic as pages. Combined, the logo depicts health literacy through printed literature and verbal communication.
“The team loved the logo....so it's a keeper exactly as is!” –Lori, USMD Health Education, Lilly USA