Indianapolis-based NIAAA (National Interscholastic Athletic Administrators Association) is an Indianapolis-based non-profit organization that champions the profession of athletic administration. While they offer leadership programs, their site had fallen behind current web standards and was not presenting NIAAA as the leader it is.Read More
We believe a brand's sweet spot is at the intersection of strategy, technology and content.
Cook Properties, A Cook Group Company, approached OSD to redesign a website for one their Indiana commercial properties. But the request wasn't for a run-of-the-mill office complex. No, it was for Fountain Square Mall, a beautiful historic property Cook took great pride in restoring and converting to a retail space, and centerpiece of downtown Bloomington.Read More
Google re-launched its brand channel service, One Channel, noting “The main focus of this update is to make your new channel look great on browsers across all screens and devices”.
While responsive design continues to be a driving force of many website redesigns, it’s also worth noting a secondary trend — clean design.
Everyone remembers singing the ABC song growing up. Now maybe you’re teaching it to your kids or grandchildren. Learning the alphabet is an educational building block. For children in the U.S., learning resources abound, but children in impoverished countries don’t have access to the wide array of learning tools that we do.
Among the many groups who lack these tools are Haitian children living in the Dominican Republic as economic refugees due to the devastation of the earthquake in 2010.
Na Rive School, located in Puerto Plata on the north coast of the Dominican Republic, is working to provide an education for these displaced children.
One of its challenges is language. Although they share an island, the language and cultures of the Dominican Republic and Haiti are different. The Haitian Creole language includes elements of French, African, English and others while the language of the Dominican Republic is Spanish.
Last fall, the leaders of the school identified the need for an alphabet poster for the Haitian Creole language. Unable to find an existing resource, Martin Blampied, secretary of Na Rive, turned to Dan Linginfelter, co-founder of OSD, who had visited the school last year on a mission trip.
Ling, as he is affectionately called here, seized the opportunity to create something original and meaningful for the students.
OSD Senior Designer Brian Noble worked with Ling to sketch unique drawings for each letter of the alphabet. “We had a lot of back and forth discussions and field testing to get the right image with the right letter. For instance, to illustrate the letter B, we chose whale (baleine). Our whale looked more like a fish to them, so we went with boat (bato) instead. We wanted to make sure our images were ones the Haitian kids would relate to without confusion,” he says.
Ling also has been working to raise funds to get the chart produced. One hundred large wall charts (about 3’ x 5’) and 1,000 smaller work mats will be printed on special plastic with UV protected inks due to the tropical climate. The goal is to have the posters and work mats ready to start the school year this fall.
Working with Na Rive is just one of the charitable endeavors OSD supports. Our core philosophy includes philanthropy on both corporate and personal levels. If you’d like more information about Na Rive, please email Ling at firstname.lastname@example.org.
Eli Lilly and Company contacted Outside Source Design (OSD) with the goal of creating two closely related patient education brochures focused on healthy eating and being active to be distributed to patients through healthcare providers. OSD created two colorful brochures with large format photography spanning across entire page spreads; white space was used to maintain an uncluttered look. Content and images were designed to provide a clean and organized feeling.
Fueled by attention to detail, close communication, and effective team work, this project not only exceeded our clients expectations, it garnered some national attention as well. In the Eleventh Annual IHA Health Literacy Awards, Feel Your Best: Patient Education Brochures were selected as the winner in the Published Materials Category.
"HOORAY!! I am so proud of the collective work done by this team and this Health Literacy award just shows that others recognize the true quality of these brochures as well. Congratulations to you all!” — Lori, USMD Health Education, Lilly USA Bio-Medicines
“ I really loved your pieces…so easy to read and direct. Very nice!!” —Peg, Institute for Healthcare Advancement