How to integrate your digital strategy without marketing automation software

How to integrate your digital strategy without marketing automation software

In our recent series of blogs about content marketing, we mentioned often that it’s easy to integrate your digital strategy with HubSpot. What if you can’t afford a marketing automation platform like HubSpot? The good news is that you can integrate many parts of your digital strategy with WordPress plugins instead. Here’s how:

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Are you afraid of what lurks below the fold?

Are you afraid of what lurks below the fold?

For years, we’ve heard the advice to keep content and calls to action (CTAs) “above the fold” on a web page. Certainly this made sense in the early days of the Internet – with its squawky dial-up sounds and slow-loading pixels. But today’s web browsers surf at lightning speed on a wide range of devices. So is there merit to keeping content above the fold? When you’re designing for smart phones and giant monitors and everything in between, does the “fold” even exist?

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Why Packaging Makes or Breaks a Brand

Why Packaging Makes or Breaks a Brand

Last week I received a much-anticipated package in the mail and the box got me thinking about design. OK, I always think about design. But the truth is that package design is a lot like website design. It’s not just decoration. It’s the way people perceive your brand. So how do you get it right and make sure you don’t have a broken brand experience? Here are some tips.

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