For years, we’ve heard the advice to keep content and calls to action (CTAs) “above the fold” on a web page. Certainly this made sense in the early days of the Internet – with its squawky dial-up sounds and slow-loading pixels. But today’s web browsers surf at lightning speed on a wide range of devices. So is there merit to keeping content above the fold? When you’re designing for smart phones and giant monitors and everything in between, does the “fold” even exist?Read More
We believe a brand's sweet spot is at the intersection of strategy, technology and content.
Last week I received a much-anticipated package in the mail and the box got me thinking about design. OK, I always think about design. But the truth is that package design is a lot like website design. It’s not just decoration. It’s the way people perceive your brand. So how do you get it right and make sure you don’t have a broken brand experience? Here are some tips.Read More
Indianapolis-based NIAAA (National Interscholastic Athletic Administrators Association) is an Indianapolis-based non-profit organization that champions the profession of athletic administration. While they offer leadership programs, their site had fallen behind current web standards and was not presenting NIAAA as the leader it is.Read More
Cook Properties, A Cook Group Company, approached OSD to redesign a website for one their Indiana commercial properties. But the request wasn't for a run-of-the-mill office complex. No, it was for Fountain Square Mall, a beautiful historic property Cook took great pride in restoring and converting to a retail space, and centerpiece of downtown Bloomington.Read More
Google re-launched its brand channel service, One Channel, noting “The main focus of this update is to make your new channel look great on browsers across all screens and devices”.
While responsive design continues to be a driving force of many website redesigns, it’s also worth noting a secondary trend — clean design.