POV vs. SOM
Mike Peck is the President of Outside Source Design and the chief marketing strategist. I would like to enter the crowded world of acronyms in order to offer a few thoughts about your brand. Today, we will look at the battle between Point of View (POV) and Share of Mind (SOM). In interpersonal communication, we ...
How Much Wood Could a Web Site Tout If a Web Site Could Tout Wood?
When you think of well-designed web sites, you probably don’t think of the web site of a wood veneer manufacturer. HOW Interactive did, though, and our client, Miller Veneers, recently had their web site featured in the Inspiration section of HOW Interactive Design’s web site. This summer, Miller Veneers approached us with that exact challenge: ...
WANTED: iOS / Mobile Application Developer
Description: Outside Source Design is a multimedia design firm based in Indianapolis, IN. We are seeking an interactive developer with experience developing full-scale applications on the iOS platform. We are particularly interested in individuals possessing a quality-oriented attitude, attention to detail and the capacity to debug their own code. If you are looking for an ...
Health Literacy Matters Logo Design
Health Literacy Matters is a grass-roots initiative of advocates from many of the major consumer / patient “touch points” within Lilly who are coming together to raise corporate awareness on how better health communications helps us improve patient adherence and therefore, achieve better health outcomes. Lilly also wanted to align their efforts with the National ...
Good Old Fashioned Social Media
Chris Muckridge is a copywriter at OSD and is interested in the use of online social media in marketing. Last summer I attended a popular art fair with my wife and children, ages 3 and 5. The fair was hosted at a small neighborhood park and offered exposure to a wide variety of regional artists. ...
Why No Love for YouTube?
Dan Brinkruff is the Video Editor/Animator at Outside Source Design. Is it just me, or are there a lot of bad corporate branded YouTube channels out there? With more and more advertisers focusing on social media, why is it that so many of these top-tier companies have poorly executed YouTube Channels or no YouTube presence at ...
Tips for effective email communication – Part IV
Mike Peck is the President of Outside Source Design and the chief marketing strategist. This is the final of four articles by Mike offering a few helpful hints toward making your email communications more effective. Signing off with conviction Emotional intent can easily be overlooked when creating an email message. However, be assured an emotion is ...
Tips for effective email communication – Part III
Mike Peck is the President of Outside Source Design and the chief marketing strategist. This is the third of four articles by Mike offering a few helpful hints toward making your email communications more effective. Emotional intelligence In the world of email, the poker face does not exist. That’s right, you can try but you cannot ...
Tips for effective email communication – Part II
Mike Peck is the President of Outside Source Design and the chief marketing strategist. This is the second of four articles by Mike offering a few helpful hints toward making your email communications more effective. Let’s be honest; we are far too tethered to email. Frankly, it’s hard to look away from your smart phone or ...
Tips for effective email communication – Part I
Mike Peck is the President of Outside Source Design and the chief marketing strategist. This is the first of several articles by Mike offering a few helpful hints toward making your email communications more effective. Just because we can transmit messages at the speed of light doesn’t mean we should create messages with as much haste. ...
